Could Linda Yaccarino 'revive' Twitter as Elon Musk is 'set' to name her as CEO?

Linda Yaccarino is rumoured to be the ‘unnamed woman’ that is set to take over as the Twitter SEO in six weeks time. Elon Musk wrote: “Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in-6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops.”

According to The Washington Post, “Yaccarino is chairman of global advertising and partnerships at NBCUniversal, where she oversees 2,000 workers on a team that has generated more than £100 billion in ad sales, according to her profile on the company’s website. Her team has forged partnerships with Apple News, BuzzFeed, Snapchat and Twitter, among others.”

On Linda Yaccarino’s Twitter profile, it reads: “Driven by industry progress, inspired by provocative leadership, plus don’t mind a good pair of shoes or a great @PennStateFball scoreboard either.” Linda is married to Claude Peter Madrzo and they live in Sea Cliff, New York. The couple have two children, daughter Christian who reportedly works as a paediatric nurse at New York Presbyterian Hospital and Matthew, a director of sales at Studio71.

Linda Yaccarino’s current salary is reportedly $4 million a year at NBC but as of writing, her net worth is yet known to the public.

According to the Financial Times, “Musk and Yaccarino recently appeared together at a conference in Miami where they gave a keynote speech titled “Twitter 2.0: From Conversations to Partnerships.2 They seemed to have a good rapport onstage, with Yaccarino displaying a flair for showmanship, according to people who saw the presentation.”

Linda Yaccarino was educated at Penn State University where she took a degree in Liberal Arts, Telecommunications. As well as receiving the UJA Foundation’s Mac Dane Award for Humanitarian Excellence she has also been named as one of Business Insider’s ‘Top 10 People Transforming Advertising.’ Variety’s ‘Power Women of New York,’ and Hollywood Reporter’s ‘Women in Entertainment: Power 100.”

The Wall Street Journal reported in March that "In an update to investors, Twitter reported a decline of about 40% year-over-year-in both revenue and adjusted earnings for the month (December), the people said."

If Linda Yaccarino is appointed as CEO of Twitter, looking at her credentials, she might be what Elon and Twitter need to revive the company. Watch this space.